Gillian Sheldon is the Chief Marketing Officer at XPRIZE and brings nearly 20 years of experience in brand strategy, content marketing, social media, public relations, digital product development and corporate communications. A passionate advocate for social good initiatives, she is known for her unique ability to creatively develop and execute compelling marketing campaigns on a global scale.
Prior to joining XPRIZE, Sheldon served as Senior Vice President, Marketing at Participant Media, where she focused her efforts on TakePart.com, the digital division of Participant. This included content marketing, social impact campaigns, social media, CRM and email/mobile marketing.
Before Participant, she was the Supervising Producer of Digital at Sony Pictures Television for “The Queen Latifah Show.” She also served as Vice President of Celebrity Programming for BUZZMEDIA (now known as SPINMEDIA), where she oversaw the social media presence and personal blogs of various celebrities and influencers. In 2005, Sheldon was one of the founders of the game-changing TMZ.com and subsequent TMZ TV and was vital in the creation, management and execution of the brand.
A graduate of the University of Washington, Sheldon began her career in local news in Seattle, working as an assignment editor and field producer. She lives in Los Angeles with her husband and daughter.