Jennine Dwyer joined XPRIZE in 2009 bringing with her almost two decades of experience in corporate sponsorships. Applying her vast experience within the corporate branding, marketing, experiential event and public relations arenas, she has successfully developed and implemented strategic positioning, multi-platform marketing programs, interactive events, incentivized campaigns and endorsement opportunities within the automotive, sports, and entertainment industries to name but a few.
Ms. Dwyer began her career with Wenner Media – home to Rolling Stone, US Weekly and Men’s Journal Magazines, fusing in-book client participation in west-coast based signature marketing programs with client advertising efforts. After several years working within the publishing community, she evolved into a new area of client services which included almost a decade of marketing the General Motors brand. Ms. Dwyer served as Marketing Director for General Motors’ vehicle product lines where she dedicated her time to producing and executing multi-level consumer based experiential marketing programs generating awareness and ROI for General Motors. During her extensive tenure within the automotive industry, Ms. Dwyer produced regional and national based events incorporating GM brands into such programs as the Tostito’s Fiesta Bowl, The GRAMMY Awards, MTV Video Music Awards, NASCAR, NFL, PGA, NCAA, the Pac-10 and The Walt Disney Company.
Ms. Dwyer holds a Bachelor of Science in Advertising with an emphasis in Graphic Design from Northern Arizona University. She is currently responsible for leading corporate stakeholder relationships for XPRIZE including Title, Presenting, and Category Sponsors as well as Supporting Partners.