Yvonne Cooper joins XPRIZE with more than 20 years of experience in marketing and brand planning for companies including The Coca-Cola Company, Sony Pictures and The Walt Disney Company. Her experience in strategic brand planning and marketing plan development will help in developing and overseeing the marketing of the XPRIZE portfolio of prizes.
Prior to joining XPRIZE, Mrs. Cooper led the marketing strategies and operational brand planning for the Coca-Cola brand portfolio and over 20 non-carbonated and cross–franchise brands in the West including smartwater®, vitaminwater®, and PowerAde® and was instrumental in the re-launch of the Coke Zero® brand. Prior to Coca-Cola, Mrs. Cooper managed the merchandising and branding efforts for film and television properties at Sony Pictures.
Mrs. Cooper received a Bachelor of Science in Business from Stockholm University and an MBA in Marketing and Finance from Pepperdine University. A Swedish native, Mrs. Cooper also has international experience, having worked in both Sweden, Germany and the United Kingdom.