X PRIZE Foundation Elevates Don Foley to Executive Director, Automotive X PRIZE
SANTA MONICA, Calif., July 3, 2007 –The X PRIZE Foundation (XPF) is pleased to announce the promotion of Don Foley to Executive Director of the Automotive X PRIZE. Foley recently joined the Automotive X PRIZE as a Senior Director and was previously a founding partner of Prism Public Affairs, a Washington, D.C. based public relations firm.

Prior to Foley, the Automotive X PRIZE was led by Mark Goodstein, an entrepreneurial veteran who is returning to corporate life after moving the Automotive X PRIZE from concept to reality. Goodstein was critical in the project's early stages, recruiting the expertise and support vital to establishing a viable and credible X PRIZE.
Goodstein recruited Foley earlier this year to assist in accelerating the effort in its next stages of development. Goodstein is passionate about the Automotive X PRIZE and will remain an advisor to the team to help ensure its success. The XPF is deeply grateful for his contributions.

ABOUT THE AUTOMOTIVE X PRIZE

The goal of the Automotive X PRIZE (AXP) is to inspire a new generation of viable, super-efficient vehicles that help break our addiction to oil and stem the effects of climate change. The multi-million dollar AXP purse will be awarded to the teams that win a stage race for clean, production-capable vehicles that exceed 100 miles per gallon equivalent fuel economy. For more information please visit auto.xprize.org or email autoprize@xprize.org.

ABOUT THE X PRIZE FOUNDATION

The X PRIZE Foundation is an educational nonprofit prize institute whose mission is to create radical breakthroughs for the benefit of humanity. On October 4, 2004, the X PRIZE Foundation captured world headlines when Mojave Aerospace Ventures, led by legendary aircraft designer Burt Rutan and Microsoft Co-founder Paul Allen, built and flew the world’s first private vehicle to space twice in two weeks to win the $10 million Ansari X PRIZE. The Foundation has since expanded its mission beyond space exploration to offer new prizes for breakthroughs in the life sciences, energy and the environment, education and global entrepreneurship. In October of 2006, the X PRIZE Foundation announced the $10 million Archon X PRIZE for Genomics, which will reward the first private effort to map 100 human genomes in 10 days ushering in a new era of personalized preventative medicine. For more information please visit www.xprize.org or email us.