Trish Halamandaris
Trish Halamandaris joins the X PRIZE Foundation with more than 20 years of experience leading marketing and sales for both small and large companies including The Walt Disney Company, Electronic Arts and Procter and Gamble. Her depth in branding, digital marketing and strategy will help build the X PRIZE brand by developing creative and impactful campaigns for the Foundation.
Prior to joining X PRIZE Foundation, Ms. Halamandaris led marketing for a start-up e-commerce company, driving significant revenue growth through advertising, acquisition and CRM/email efforts. While at Disney she managed global marketing and sales for the mobile games group. Prior to Disney, while at MGM Studios, Ms. Halamandaris initiated the turnaround of the Pink Panther property with the first upscale apparel and promotional effort in licensed merchandise. This campaign won several press awards, including the PR Prism, MarCom, and the Mercury PR Gold Awards. At Electronic Arts, she oversaw the original global launch of The Sims game which became the top-selling PC game in history.
Ms. Halamandaris received a Bachelor of Science in Business from the University of California at Berkeley and an MBA in Marketing and Finance from the UCLA Anderson School of Management.
