ADVISORY NOTICE OF PRESS CONFERENCE

Who: X PRIZE Foundation

What: Press Conference to Launch the Wendy Schmidt Oil Cleanup X CHALLENGE

When: Thursday, July 29, 2010 --- 1:00 PM (ET) Noon (CT) 10:00 AM (PT)

Where: National Press Club - Holeman Lounge
529 14th Street, NW, Washington, DC

LIVE WEBCAST: http://www.visualwebcaster.com/XPrizeOilCleanup

Taped, Embargoed, Satellite Interview Opportunity Thursday, July 29th – 7:00am to 11:00 a.m. ET

Announcement:

On July 29, 2010, the X PRIZE Foundation will launch its sixth major competition, a multi-million dollar privately funded Oil Cleanup X CHALLENGE, designed to inspire entrepreneurs, engineers, and scientists worldwide to develop innovative, rapidly deployable, and highly efficient methods of capturing crude oil from the ocean surface. At the press conference, speakers will discuss the goals and objectives of the prize, team rules for entry, amount of the prize purse and announce the competition benefactor.

Attendees at the July 29 Press Conference will include:

· Peter Diamandis, Founder & Chairman, X PRIZE Foundation

· Wendy Schmidt, President, The Schmidt Family Foundation and Founder of the Foundation’s 11th Hour Project and Climate Central. Co-Founder of the Schmidt Marine Science Research Institute

· U.S. Representative Anh ‘Joseph’ Cao, representing Louisiana’s 2nd Congressional District (New Orleans and the Gulf region of Louisiana)

· Philippe Cousteau, the son of Jan and Philippe Cousteau Sr., and grandson of Captain Jacques-Yves Cousteau. Co-Founder and CEO of EarthEcho International (http://www.earthecho.org), and co-founder of Azure Worldwide (http://www.azureworldwide.com) a strategic environmental design, development and marketing company

· Dr. Dave Gallo, PhD. Director of Special Projects. Woods Hole Oceanographic Institution

ABOUT THE X PRIZE FOUNDATION
The X PRIZE Foundation is an educational nonprofit prize institute whose mission is to create radical breakthroughs for the benefit of humanity. In 2004, the Foundation captured world headlines when Burt Rutan, backed by Microsoft co-founder Paul Allen, built and flew the world’s first private vehicle to space to win the $10 million Ansari X PRIZE. The Foundation has since launched the $10 million Archon X PRIZE for Genomics, the $30 million Google Lunar X PRIZE, and the $10 million Progressive Insurance Automotive X PRIZE. The Foundation is creating and conducting competitions in four prize groups: Exploration (Space and Oceans), Life Sciences, Energy and Environment, Education and Global Development. The Foundation is widely recognized as the leader in fostering innovation through competition. For more information, please visit http://www.xprize.org.

Media Contact

Ian Murphy (310) 689-6397 (murphian@gmail.com), (310) 689-6397

Press @ X PRIZE Foundation (prcontact@xprize.org), (310) 741-4883