Five Steps to Launching Your Big and Bold Idea: Founding the International Space University
By Peter H. Diamandis M.D. on June 13, 2013
In 1987, at the age of 26, I co-founded the International Space University – a $50 million institution. This is the story of the tools and techniques I used to create it… Enjoy!
During my first year at MIT, I started my first organization, a group called SEDS (Students for the Exploration and Development of Space). It was born out of my passion and desire to open the space frontier. A college group run by students for students who love space. Many a famous "space cadet" has come out of SEDS. Jeff Bezos was president of the Princeton Chapter, Eric Anderson was president of the University of Virginia Chapter, and Chris Lewicki was president of the University of Tuscon Chapter. All three have been friends for decades.
Through SEDS I also met two very close friends, Bob Richards (now CEO of Moon Express, a Google Lunar X PRIZE contender) and Todd Hawley, with whom I would go on to start the International Space University (ISU). In 1982, I ventured with Bob and Todd to Vienna, Austria, to the United Nations Committee on the Peaceful Uses of Outer Space . It was there that we had the chance to meet and befriend Arthur C. Clarke, the visionary author of "2001: A Space Odyssey" and the inventor of the geostationary satellite.
"Uncle Arthur," as we called him, shared with us incredible stories of the early days of space… how close and interconnected the early space inventors, engineers and visionaries of the 1940s and 1950s were with each other. They all knew each other. They all worked closely together, ultimately creating the vision that would become the Apollo program. The idea of such a tight and powerful network of peers enthralled us and got us thinking of creating an institution that would be a magnet for attracting these like-minded and passionate souls from across the globe. So, in 1986, Bob, Todd and I set out to create such an organization that we tentatively called the International Space University (ISU) Project.
Now, you have to understand that I was a graduate student at MIT and Harvard at the time studying medicine and aerospace engineering, and really had no right to be creating a university, let alone an international space university. But the boldness of the idea was intoxicating. The question was: How to make this happen? What follows is the strategy we executed, one step at a time. And this, I believe, is a great blueprint for big and bold ventures you yourself might want to undertake.
Step One: We didn't claim we were going to start a university. Instead we decided we were going to hold a conference to "study the idea of an ISU." The former is a bit unbelievable, while the latter is something that people are willing to engage in.
Step Two: We recruited as much "super credibility" as possible for this event. You've probably heard me speak about super credibility in past blogs related to the announcement of the X PRIZE under the Arch in St. Louis. If not, you can read about it in a coming blog. What did this look like? First, I got the president of MIT, Paul Gray, to agree to let us hold this ISU Conference at MIT and also to write the welcome letter to the conference. Next, Bob Richards was able to get a delegation from the Canadian Space Agency to agree to the conference. With the Canadians in place, we leveraged that to get a commitment from the European Space Agency, then the Soviets (yup, it was still the U.S.S.R. back then), the Japanese, the Chinese and then, finally, NASA.
Step Three: We did our homework. Todd, Bob and I, along with a crew of volunteers thought through the business plan of an International Space University -- the academics plan, the business model, the governance and the growth plan. We did a great job. We were all in our mid-20s at the time -- at the peak of our creative genius, if I could call it that -- but no one would take us seriously because, after all, we were only in our mid-20s. To bolster our credibility, we reached out to the people who had backed us in SEDS and asked them to present our ideas on academics, finances and governance at the conference. These were folks like space-shuttle astronaut Byron Lichtenberg, INTELSAT pioneer Joseph N. Pelton, and former Air Force Secretary John McLucas.
Step Four: Big and Bold ideas are more believable when presented in bite-size, incremental and digestible chunks. Ultimately, our vision for ISU was an actual university (students, faculty, dorms and all) in space, in Earth orbit. But we knew that presenting that idea to a roomful of conservative space-agency executives would be dead on arrival.
Instead, what Todd, Bob and I conceived of was a four-stage growth plan to follow this initial conference. Stage 1 was a test of the basic idea: An initial nine-week summer program to be held at MIT the next summer (1988) for 100 graduate students from a dozen nations studying a multidisciplinary graduate space curriculum. Stage 2 would involve repeating the summer program in other countries in subsequent years. Stage 3 would involve establishing a "Permanent Campus." And Stage 4 would involve the creation of an orbital campus. Such a staged concept had the best of both worlds. It has the visionary "heart and soul"-engaging big idea, and the near-term, reasonable, mind-engaging first step.
Step Five: People love what they help to create. During the three-day conference designed to study the creation of an International Space University, each of the delegations from space agencies around the world contributed ideas and through this process began to feel true ownership of the idea. It was on the third day that Bob, Todd and I sprang the true idea. Rather than study the idea, we proposed that we make that day the "founding date" for ISU, and asked for financial commitments to take this from a concept to reality to commit to Stage 1. The participants did not disappoint. Funds from NASA, ESA and the Canadians materialized, as well as commitments for scholarships and students from the Soviets and Chinese. On April 12, 1987, ISU was born.
So here are your top two takeaways, lessons I've consistently used over and over again:
- 1. The presentation of the idea can be as important as the idea itself. What's important here is that people love the boldness of the ideas. But they will love them and believe them more when they are presented in a super-credible fashion. You can do this by virtue of the venue you use and the people you use to present your ideas.
- 2. Implement your bold idea in doable steps. ISU began in multiple stages. Figure out how to break your big idea into incremental and achievable steps.
In my next blog, I'm going to talk about how we used a competition to get city against city to bid on building us a permanent campus. Or, how we leveraged an idea into $50 million -- the modern-day version of the story, "Stone Soup."
NOTE: Over the next year, I'm embarking on a BOLD mission -- to speak to top CEOs and entrepreneurs to find out their secrets to success. My last book Abundance, which hit No. 1 on Amazon, No. 2 on the New York Times and was at the top of Bill Gates' personal reading list, shows us the technologies that empower us to create a world of Abundance over the next 20 to 30 years. BOLD, my next book, will provide you with tools you can use to make your dreams come true and help you solve the world's grand challenges to create a world of Abundance. I'm going to write this book and share it with you every week through a series of blog posts. Each step of the way, I'll ask for your input and feedback. Top contributors will be credited within the book as a special "thank you," and all contributors will be recognized on the forthcoming BOLD book website. To ensure you never miss a message, sign up for my newsletter here.