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Live to 100? $10 Million Contest Seeks to Understand Why

Live to 100? $10 Million Contest Seeks to Understand Why

Genome decoders: Start your engines please.

A new twist on the "X Prize", a $10 million carrot dangled in front of space potential innovators, came Wednesday when the competition ventured into the highly competitive world of genomics.

The challenge: Decode the complete genomes of 100 healthy centenarians in 30 days at a cost of $1,000 each.

The reward: $10 million.

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