Program Activation Specialist - Food, Waste, & Water
Shared between Operation teams and Program Lifecycle Activation team
Program Manager - XPRIZE Feed the Next Billion,
Director - Prize Management, Vice President - Program Marketing
Flexible (XPRIZE operates on Pacific Time)
XPRIZE is a global future-positive movement of 1M people and rising. As a 501(c)3, XPRIZE delivers truly radical breakthroughs for the benefit of humanity and solves some of the world’s greatest challenges. Active competitions include the $100M XPRIZE Carbon Removal, the $15M XPRIZE Feed the Next Billion, the $10M ANA Avatar XPRIZE, the $10M XPRIZE Rainforest and the $5M XPRIZE Rapid Reskilling. Join XPRIZE to help create a better future for everyone, everywhere.
We're looking for an experienced Activation Specialist to oversee inbound and outbound demand generation programs focused on inspiration, engagement and activation of competing teams, partners, and external stakeholders. This individual will:
- Develop a life-of-prize content and thought leadership strategy, in concert with the Program Leads and Domain Leads, for both the prizes themselves, and the broader topic areas of Food, Water & Waste.
- Manage all outreach activities for XPRIZE Feed The Next Billion and XPRIZE ANA Avatar, two key products from XPRIZE’s incentive prize competitions.
- Drive high-quality traffic to our digital platforms and generate domain specific credibility, prize registration acquisitions, and partner interest.
- Devise and execute multifaceted campaigns around key milestones throughout the lifecycle of each prize, with purposeful funnels, regularly revising them to maximize the quality of leads.
- Coordinate a variety of tasks, including making sure the creatives and copy are up-to-date across campaigns, and running plenty of experiments.
This is a pivotal role for the success of our competitions and programs. This person will work closely with the Program Lead of each prize to oversee and execute activation and communications activities for the whole lifecycle of each prize. The role is perfect for an experienced demand gen marketer, focusing first on building high-quality acquisition funnels of competing teams, and later on building out storytelling concepts around the competing teams and their innovations, with the goal of generating sustained interest in the competitions and enhanced credibility in the broader topics of Food Waste, and Water, amplifying the competition goals, and the role of the prize sponsors.
This role is a shared role between two key XPRIZE programs: XPRIZE Feed The Next Billion and XPRIZE ANA Avatar. The role’s time allocation should be split roughly 50%/50% between these two projects. Reporting structure will also be shared: reports day to day to XPRIZE Feed The Next Billion and XPRIZE ANA Avatar respective Leads, and also less frequently to the VP Program Activation as a connection to the broader XPRIZE Strategic Communications, story and reputation team.
- Responsible for Activation strategy, campaign planning, storytelling and execution for all aspects of a prize lifecycle (3+ years), including activations, experiences, social media, production, PR, branding, design and collateral.
- Create and execute plans for awareness and competing teams acquisition, promotion including processes, metrics, test & learn cadence, reporting, and a quantitative modeling that allows for scenario testing.
- Work with Prize Leads, Prize operations team, and Domain Leads to identify core messaging, ground-level insight, and technical expertise and develop highly relevant and engaging content that resonates with prospective competing teams, partners, thought leaders, and other key stakeholders on a global scale.
- Working within and interacting on the Activation Playbook, establish campaign KPIs and success metrics through deep understanding of business objectives, cross-functional team goals and relevant constraints.
- Partners with multiple internal and external stakeholders to achieve PRIZE’s goals.
- Assist in creating campaign architectures and messaging strategy for XPRIZE Feed The Next Billion and XPRIZE ANA Avatar and any program-related impact initiatives stemming from these programs.
- Work with analysts/data partners to find data-driven and culturally relevant insights.
- Develop briefs and partner with internal/external editorial and creative teams through the strategic and concepting process.
- Exhibit high-quality writing and storytelling ability.
- Devise integrated B2B activation campaigns focusing on acquiring high-quality leads.
- Take full ownership of the procedure, implementation, and measurement of the campaigns.
- Work closely with the VP Program Activation to align the Prize and Foundation goals.
- Diligently track activation spending in collaboration with Prize Lead and update VP Program Activation & CMO on Activation spends within the overall Prize budget managed by Prize Lead.
- 5+ years of proven experience in demand generation, campaign management, activation and communications planning or a role with a similar capacity.
- Experience with Food, Waste and Water is highly preferred (familiarity with the industry, publications, key voices, debates, narrative and cultural context)
- 4-year relevant college or university degree
- Experience managing Agency and Media Partnership
- Proficient at developing briefs
- Excellent communication and organizational skills.
- Strong working experience in data analysis and reporting is a must
- Experience with event activation (promotion, content capture, branding…)
- Strong familiarity with common paid acquisition platforms (e.g. Google Ads, Facebook Business Manager, LinkedIn Ads)
- Proficient with Powerpoint/Keynote/Google Slides etc for creating and sharing slide presentations
- A critical thinker, but also a doer able to make quick decisions
- Highly collaborative
- International experience or background highly preferred
The XPRIZE FOUNDATION is an equal opportunity employer and does not unlawfully discriminate in employment. Equal access to employment, services, and programs is available to all persons. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the organization.
Please note: Though submitting a resume to the XPRIZE FOUNDATION implies that you are interested in a position(s), it does not imply that you are an applicant. You are not considered an applicant until you have been contacted directly by a Talent Acquisitions representative requesting that you begin the designated application process, which may involve phone and/or in-person interview(s), job-related testing, and background checks.