Disney Innovation Comes to XPRIZE

Disney Innovation Comes to XPRIZE

Here at XPRIZE, we utilize an in-depth process to brainstorm, debate, and prioritize which of the world's Grand Challenges might be solved through incentivized prize competition. The process is called “Visioneering,” which is a nod and tribute to Imagineering, the design and development unit of the Walt Disney Company.

This week, XPRIZE welcomed Disney legends Marty Sklar and Bob Gurr, who took the stage before a packed house to share their unique insights into the design process, and offer an inside view on the creation of the “The Happiest Place on Earth.”

Both men were instrumental in the design and execution of Disney’s groundbreaking attractions at the 1964-65 New York World’s Fair. From “Audio-Animatronic” exhibits such as “Great Moments with Mr. Lincoln,” to new method of moving people along “Ford’s Magic Skyway” – and a song that still drives some people crazy – Disney dominated the World’s Fair. 

And 50 years later, their work has withstood the test of time. Many of the radical new technologies and breakthroughs they created are still in use at Disney’s Parks & Resorts all over the world.

Marty and Bob inspired our staff with stories of innovation as they strove to make the impossible possible—something we can truly relate to.

Bob Gurr, XPRIZE Vice Chairman & President Robert K. Weiss and Marty Sklar at XPRIZE headquarters

We thank them for giving us a window into the past that set the stage for our future. Our hope at XPRIZE is to honor the innovative work they pioneered and to strive to have the global impact they have inspired.

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