Sofia's background in events began in 2017 with Insomniac, where she worked in operations and logistics at music festivals in Mexico and across the US. She has been a part of the management team for EDC Las Vegas, the largest electronic dance music festival in North America, for the past 6 years. Sofia has also worked as an Assistant Manager for Pumpkin Nights Santa Rosa at Bigsley Event House, where she managed course staff, operations budget, scheduling, payroll, and vendor and performer contracting.
Prior to her current role, Sofia served as the Executive Assistant to the CMO of XPRIZE Foundation and worked in the Human Resource department, where she was accountable for the "employee experience" processes such as onboarding, benefits administration, event planning, facilities, diversity and inclusion, employee relations, talent, performance management, and payroll administration backup. Sofia was the point of contact for team members, answering questions and helping employees navigate all aspects of people and culture operations.
Beyond her professional endeavors, Sofia enjoys investing her time in creating experiences for others and giving back to the community. She admires adventure and the possibilities that come from imagination, and in her free time, you can catch her attending music festivals or spending time with family and friends.